At a minimum, the companion Norwich’s coat should be combed with a Greyhound Comb thoroughly once a week and bathed as necessary to keep the dog and your home clean. As a minimum, the companion should be hand stripped once in the spring and once in the fall. Ideally, the coat is hand stripped four times a year. Aside from keeping your Norwich Terrier looking as it should in its properly groomed coat, it will lessen itching due to too much dead coat not having been stripped and help with keeping your dog cool in the heat and humidity of the summer months. If you don’t plan on showing your dog scissoring around the paws and genitals saves considerable time and helps with cleanliness. Regular brushing with a greyhound style comb and weekly raking through the coat with a coarse stripping knife (essentially removing the dead and longest hairs) easily keeps the companion dog’s coat in good condition.
Here is a simple guide on how to keep your companion looking neat and tidy. This is the basis for how to shape the coat to retain the breed type, character and charm.
In the stripped mark area you can remove all the long surface coat hair on the dog represented at the left. If you aren’t sure what to strip (or pluck) put on a latex glove and rub it over the striped area. The hairs that raise themselves as from the static are ready to be plucked.
Keep the hair on the back shorter than the hair on the sides. Note that the hair in front of the tail on the back seems to grow fastest so thin that our freely.
Keep the tail hair short and you can also keep the hair on the rear short. The front is usually kept just a little longer. For the belly remove the longest hairs. Norwich do need need skirts. Inside the ear and around the anus the hair can be trimmed with blunt scissors.
The hair in checkered marked areas should only plucked more sparingly, so as to frame the face and give a columned look to the legs.
It usually takes three to four months for the new coat to grow to correct length. The time varies with the season of the year, the condition of the coat, the season of the bitch, how old the coat was when stripped, etc.
Once you have the pattern that you like groomed into your dog the figure above, all that is required is occasional tidying. The areas indicated in orange usually require the most attention and it is these areas that really reinforce the correct silhouette of the breed. Remove the untidy hair as necessary.
I do not recommend using scissors to groom the Norwich Terrier because it ruins the harsh texture of the coat and its beautiful natural colours. The hair shaft is banded with colour, the tips being the darkest colour. When you cut off the tips the colour is lost to something considerably more wheaten in red areas or grey in the black parts of the coat. If you must scissor you can do so safely using blunt nose scissors in the red areas on the dog in the diagram: inside the ear, bottoms and around feet, and around the anus. Again, if you are going to have your dog shown in conformation I do not recommend using scissors for any reason.